Technora Consulting plans and runs performance marketing for European SMEs. From PPC to social campaigns and conversion rate optimization, we build predictable pipelines—measured in leads and sales, not just clicks. We’re based in Pontedera, Italy and support clients across the EU.
Overview
PPC & paid social
Google Ads (Search, PMax), Meta/Instagram, LinkedIn. Full-funnel campaigns with clear budgets and targets
CRO (conversion rate optimization)
Landing page design, A/B testing, forms, checkout improvements, and heatmap insights.
Social media & content ads
Creative testing, audience building, remarketing, and UGC workflows.
Email & automation
Lead nurturing, abandoned cart flows, post-purchase journeys, and CRM segmentation.
Analytics & dashboards
GA4 events, conversion tracking, CMP consent mapping, and Looker Studio dashboards.
SEO + PPC synergy
Shared keyword maps, SERP coverage plans, and cross-channel reporting.
Compliance & governance
GDPR-aware tracking, consent mode, and data retention policies.
What we provide
Why choose Technora Consulting
Outcome-focused
We agree on KPIs (CPL, ROAS, CAC, LTV) and optimize to them.
In-house creative + dev
Fast landing pages and assets from our design/build team.
Certified delivery
Scrum-led sprints, ISTQB QA validating tags, pixels, and events before launch.
Speed
Quick setup, weekly experiments, and unlimited creative revisions within scope.
EU experience
Multi-language, multi-market campaigns with correct VAT and consent tracking.
Proven track record
300+ launches tied to measurable growth.
Our process
Reporting
Weekly snapshots and monthly deep-dives with next-step recommendations.
Optimization
A/B tests, negative keywords, audience refinement, and funnel fixes.
Discovery & baseline
Goals, ICP, budgets, current performance, and tracking health check.
Launch & learn
Phased roll-out with daily checks and early bid/creative adjustments.
Strategy & plan
Channel mix, offer angle, keyword/audience targets, and experiment backlog.
Assets & setup
Messaging, creatives, landing pages, tracking (GA4, GADS, Meta, LinkedIn), and consent mode.
Channel strategy and media plan
Campaign builds (ad groups, audiences, assets)
Landing pages (Figma → live) with copy and on-page SEO
Tracking plan (events, conversions, consent)
Looker Studio dashboard (CPL/ROAS/CAC/LTV)
Monthly report + experiment roadmap
Deliverables
Typical timelines
- Audit + quick wins: 5–10 business days
- New campaign launch: 1–2 weeks (including assets and tracking)
- CRO test cycle: 2–3 weeks per A/B test
What budgets do you work with?
We support pilots from a few hundred euros/week and scale up with performance.
Do you provide creatives?
Yes. We design static and short-form video ads and build matching landing pages.
How do you handle tracking with GDPR?
We implement CMP consent, GA4/Ads conversion APIs, and modelled conversions where needed.
Can you integrate with our CRM?
Yes. We connect leads and events to HubSpot, Odoo, D365, or your custom stack.
Will you manage organic social too?
We can, or we’ll provide a content calendar while your team posts.
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Technora Consulting is an IT consulting company providing AI automation, CRM solutions, web development, and secure digital systems for businesses across the USA and Europe.
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